Promoting passion in book collecting

Dr. Seuss, Ad Man Extraordinaire

We know and love Dr. Seuss for his children’s classics like The Cat in the Hat and Horton Hears a Hoo. But before he was Dr. Seuss, Theordor Geisel worked … Continue reading

August 5, 2014 · Leave a comment

The Neiman Marcus Cookie Hoax

How much would you pay to get your favorite cookie recipe? Would you shell out $250? That’s what one woman claimed department store Neiman Marcus charged her for their cookie … Continue reading

July 29, 2014 · 1 Comment

Milton Hershey: From Caramel to Cocoa

“A model town, a modern factory, a substantial business, these are the realizations of one businessman’s dreams.” –The Business World, 1903 That businessman was Milton Hershey, whose eponymous chocolate bars … Continue reading

June 25, 2014 · Leave a comment

Before Dr. Atkins, William Banting Preached a High-Protein Diet

Dr. Richard Atkins published his Dr. Atkins Diet Revolution in 1972, outlining a radical diet plan. Dr. Atkins advocated a low-carbohydrate, high-protein diet. The approach was touted as a “new” and … Continue reading

June 20, 2014 · Leave a comment

MFK Fisher’s Legacy of Culinary Literature

Few writers have made the same mark on American culinary literature as MFK Fisher. Her fresh perspective and inventive prose have made Fisher a favorite among collectors of food literature. … Continue reading

June 13, 2014 · Leave a comment

Antonin Careme, Celebrity Chef to European Royalty

“When we no longer have good cooking in the world, we will have no literature, no high and sharp intelligence, nor friendly gatherings, nor social harmony.” -Antonin Carême  He made … Continue reading

June 12, 2014 · 1 Comment

Trader Vic’s Legacy of Tiki Bars and Mai Tais

On November 17, 1934, Victor Jules Bergeron, Jr opened up Hinky Dinks with a borrowed $500. He set up across the street from his parents’ grocery store. From that single … Continue reading

May 30, 2014 · Leave a comment